Copyright © 2013 Atomic Direct, LTD - Building Brand with Direct Response Television
a new book by Doug Garnett
In the early 1990s, Doug Garnett and a small set of advertising pioneers recognized that DRTV could do much more than sell gimmicks on TV – that it could be powerful advertising for brands.
Valuable lessons from nearly two decades creating successful brand DRTV campaigns have led to this unique book. Building Brand with DRTV examines the critical strategic and tactical issues for this underutilized advertising medium and delivers powerful information from cover to cover.
Far too many DRTV agencies live by formula – dooming their clients to failure. So learn Atomic’s Six Degress for delivering total impact from your advertising. Learn how dramatic successes (like the Foreman Grill) contributed to company failures. Best of all, learn tricks and tips that you can use to drive your own DRTV success. And then you’ll be able to create ads that success – without formula!
“Direct Response Television is one of the very few communication opportunities that can truly change the game.” – Doug Garnett
The Brand DRTV Agency
Atomic Direct is a full service Direct Response TV agency.
by Doug Garnett
Thoughts on marketing, advertising, media, DRTV and technology.
Book available on Amazon
Gain valuable insights on building brand with direct response television. Order your copy today.
Founded in 1998 by Doug Garnett, Atomic Direct is a boutique agency specializing in all forms of TV communication as well as strategic messaging. Atomic is also a pioneer in brand uses of direct response television (DRTV) and brings years of experience and hard-earned expertise to the table.
Give us a call! We’d love to open a dialog discussing how we can help you achieve the most with a DRTV campaign.
To learn more about Building Brand with Direct Response Television or to book Doug for a speaking engagement, please contact Cydni Anderson at Atomic Direct.
1219 SE Lafayette St
Portland, OR 97202